Recommended Reading: Micro-Moments

Every day, our team passionately programs new mobile solutions - we're inside the machine, building out applications and picking apart each detail that supports our products. Today, we step outside the machine and look at things from the other side: our users. We're picking apart the little decisions and behaviors that make up users' experiences, details that Google has dubbed "micro-moments". Read up on their research and recommendations here, Micro-Moments: Guide to Winning the Shift to Mobile.